Midnight Madness

“what may be the largest and most ambitious immersive theater production the city has ever seen“ – Forbes

“This year they pushed to new artistic heights by teaming up with a dance theatre group called Third Rail Projects and building the entire night around a central theme heavy in performance art.”
– Patrick Kulp, Mashable

About Midnight Madness

A 16-hour, over-night Immersive scavenger hunt throughout New York City (2015)

Third Rail Projects participated in Wall Street’s most elaborate charity event – Midnight Madness, an all-night scavenger hunt that raised over $3.1 million dollars for Good Shepherd Services – by depicting the tragic story of Audrey Munson, the Beaux Arts movement’s most celebrated model. The echoes of her image carved into the monuments and architecture of sites throughout Manhattan became a key reference point in this city-wide mega puzzle, adding an interactive performance element for the first time ever in the event’s history.  Sponsored by Goldman Sachs Gives, proceeds from the event supported the construction of a state-of-the-art community center in East New York that will serves over 1,000 families with programs and services to strengthen this Brooklyn community.

"Involving Third Rail was the single best decision we made in regards to Midnight Madness,” Wiesel says. “They just F-ing nailed it.” – Elisha Wiesel (in interview with Seth Porges), Forbes

  • Julia Kelly

    Photo by Joshua Schwimmer

  • The Cast of Midnight Madness

    Photo by Rachel Elkind

  • Kim Fischer with Participants

    Photo by Travis Magee

  • Jessy Smith

    Photo by Rachel Elkind

  • The Cast and Participants of Midnight Madness

    Photo by Joshua Schwimmer

  • The Cast of Midnight Madness

    Photo by Rachel Elkind

  • Tara O'Con

    Photo by Rachel Elkind

  • Ashley Handel, Tara O'Con

    Photo by Rachel Elkind

  • Madison Krekel, Jessy Smith

    Photo by Travis Magee

  • Jeff Sykes with a Participant

    Photo by Lynn Bartner Wiesel

  • Niko Tsocanos with Participants

    Photo by Fred Marcus Studio

  • Rebekah Morin, Rachel I. Berman

    Photo by Joshua Schwimmer

  • Julia Kelly

    Photo by Travis Magee

  • Rachel I. Berman, Rebekah Morin

    Photo by Travis Magee

  • Julia Kelly

    Photo by Joshua Schwimmer

  • Julia Kelly, Marissa Nielsen-Pincus

    Photo by Travis Magee

  • Lia Bonfilio, Kim Fischer

    Photo by Travis Magee

  • Rachel I. Berman

    Photo by Travis Magee

  • Brighid Greene

    Photo by Travis Magee

  • Lia Bonfilio, Kim Fischer

    Photo by Travis Magee

  • The Cast of Midnight Madness

    Photo by Joshua Schwimmer

  • Jake Ely

    Photo by Travis Magee

  • Elizabeth Carena

    Photo by Joshua Schwimmer

  • The Cast and Participants of Midnight Madness

    Photo by Rachel Elkind

  • "Mourning Victory"

    Photo by Joshua Schwimmer

  • Rebekah Morin, Rachel I. Berman

    Photo by Travis Magee

Credits

Midnight Madness

Creative Team

Created by Third Rail Projects

Artistic Directors
Zach Morris, Tom Pearson, Jennine Willett

Written, Choreographed, and Directed by
Jennine Willett, with Zach Morris

Assistant Directors: Marissa Nielsen-Pincus and Edward Rice

Performers: Rachel Berman, Carly Berrett-Plagianakos, Lia Bonfilio, Elisabeth Carena, Elisa Davis, Alberto Denis, Brendan Duggan, Jacob Ely, Kim Fischer, Brighid Greene, Ashley Handel, Julia Kelly, Roxanne Kidd, Madison Krekel, Jeff Lyon, Mary Madsen, Rebekah Morin, Lauren Muraski, Marissa Nielsen-Pincus, Jenna Purcell, Tara O’Con, Joshua Reaver, Edward Rice, Elise Ritzel, Ashley Robicheaux, Jessy Smith, Tori Sparks, Jeff Sykes, Niko Tsocanos

Threshold Guardians: Carly Berrett-Plagianakos, Brendan Duggan, Jacob Ely, Roxanne Kidd, Jeff Lyon, Lauren Muraski, Joshua Reaver, Ashley Robicheaux, Jessy Smith, Jeff Sykes, Simon Thomas-Train, Niko Tsocanos

Production Staff

Costumes: Karen Young
Composer & Sound Design: Sean Hagerty
Associate Sound Design: Isaiah Singer
Lighting Design: Rachel Chatham
Set Design: James Fenton
Assistant Set Design: Anna Grigo

Production Manager: Brittany Crowell
Stage Managers: NJ Agwuna, Stephanie Armitage, TJ Burleson, Kristina Vnook
Production Assistants: Bridget Balodis, Cameron Michael Burns, Emme Grafton, Taylor Hollister, Ed Zareh
Costume Assistant: Audrey Ketchell
Set Crew: Jon Huggins, Sara Morgan, Marek Pavlovski
Drivers: Jae Day, Jordan Schulze

Musicians
Violin: Sean Hagerty
Cello: Eric Perreault
Saxophone: Anthony Cekay
Piano: Greg Paradis
Drums: Ian Cummings

Press Coverage

All Press Coverage

Mashable | Feature | August 11, 2015
Midnight Madness: Inside Wall Street's massive all-night puzzle challenge by Patrick Kulp

Forbes | Feature | August 15, 2015
For One Long Night, Manhattan Was Turned Into A Massive Game For Hundreds Of Finance Workers by Seth Porges
“… what may be the largest and most ambitious immersive theater production the city has ever seen“

My Social Good News | Feature | August 10, 2015
$3.1 Million Dollars Raised For Good Shepherd Services Through Midnight Madness Scavenger Hunt In NYC by Api Podder

Bloomberg Business | Video | August 10, 2015
The Midnight Scavenger Hunt Luring Wall Street

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